Founded
Origin countries
Hours roast-to-ship
Portland cafés
A buyer who got tired of not knowing the farmers.
Jamie Holloway spent seven years as a green coffee buyer for a large import house in San Francisco. He was good at it — cupping hundreds of samples a season, building spreadsheets, negotiating contracts. He was also increasingly uncomfortable with how little he actually knew about where the coffee came from.
In 2018, he moved to Portland, invested his savings in a 15-kilo Diedrich roaster, and signed a lease on a 1,200-square-foot space on Alberta Street. The first batch he sold was 40 bags of Ethiopian Yirgacheffe to people he knew personally. He drove most of them himself.
That directness is still the point. We are not trying to be the biggest. We are trying to be the most honest — about where the coffee comes from, what we paid for it, how it's roasted, and what it actually tastes like.
Est.
2018
Alberta St, Portland
What we actually believe
Not principles we invented for the website. Things that shape every decision.
Direct Trade
We buy from farmers, not brokers. Every origin relationship is personal — we know the farms, we've walked the rows, and we pay above the specialty floor.
Seasonal sourcing
Coffee is an agricultural crop. We rotate offerings as harvests come in, which means we don't always have the same coffees. We think that's a feature.
Roasted fresh
Every bag leaves Portland within 48 hours of the roast date. We don't maintain warehouse inventory. If it's on the site, it's in the roaster this week.
Honest pricing
We charge what we need to pay farmers fairly, run the business sustainably, and put money into better equipment. We don't mark up for the story.
Where we source
Three countries, three long-term relationships. We've visited every farm we buy from.
Ethiopia
Yirgacheffe & Guji
Sourcing relationship: 6 years
Guatemala
Antigua & Huehuetenango
Sourcing relationship: 4 years
Indonesia
North Sumatra Mandheling
Sourcing relationship: 5 years
The team
Small enough that everyone knows how every coffee in the shop was grown.
Jamie Holloway
Founder & Head Roaster
Jamie spent seven years as a buyer for a large import company before walking away to start something smaller and more honest. He roasts every batch himself and writes the origin posts on the blog.
Maria Santos
Head of Sourcing
Maria grew up in Oaxaca and came to specialty coffee through her family's cooperative. She manages our relationships in Central America and East Africa and is the best cupper on the team by some distance.
Daniel Park
Café Director
Daniel ran the bar program at two of Portland's most awarded restaurants before deciding he preferred mornings. He oversees all three cafés and trains every barista himself.
Come visit us.
Three cafés in Portland. Or order online — roasted fresh and shipped within 48 hours.